DMG / MARKETPLACE OPERATIONS
28 days → 10.5.
Co-led a company-wide fulfillment initiative with the CEO, cutting the work-order pipeline from 28 to 10.5 days. Built AI and operational tools for a workforce of 800+ associates.
One very specific ChatGPT ad experiment
Well, this
worked.
I wondered if ChatGPT ads could get me directly in front of the people I'd want to work with. I bought the ad instead of waiting for an introduction. If that's how you found me, the experiment worked.
If you're the middleman, this is awkward.
I'm Brian. I build products, lead teams, and work where software meets the messy realities of running a business.
DMGFACTORGAP INC.KROGERDATAZAR
01 / THE SHORT VERSION
I like problems that don't fit neatly into one team's roadmap.
I've led product at a startup, built platforms inside major retailers, and worked across AI, marketplaces, and operations. The common thread: making the product, the business, and the people using it work together.
Start in the real world.
Understand the actual workflow and economics before prescribing a solution.
Make AI earn its place.
Deploy it where it changes a decision or removes work, with humans and controls in the loop.
Own the result.
Build the team. Make the tradeoffs. Measure what changed after launch.
02 / THE RECEIPTS
Okay, but can I actually do the job?
A few things I've helped make happen.
FACTOR / AI + ENTERPRISE GTM
From product strategy to closed deals.
Head of Product and executive-team member. Led enterprise discovery and sales alongside product; shipped AI procurement workflows that reduced manual data entry by 80%+.
GAP INC. / PLATFORM BUILDING
100+ APIs. Six months.
Started a platform product group, led 3 PMs and 25+ engineers, and launched Gap's first developer portal with 100+ APIs onboarded in under six months.
KROGER / COMMERCE + PARTNERSHIPS
18 months → 5 minutes.
Helped launch Kroger's public commerce APIs, taking partner integration from a 6–18 month process to minutes. Built commercial API and shoppable-media products.
03 / YOUR MOVE
Find a time ↗
Curious how I got here?
Book 30 minutes. I'll walk you through the ChatGPT ad experiment, then we can talk about what you're building.
Let's talk.
30 MINUTESAnd no, you don't have to hire me back. Back is my last name.